The brief:

Create a modern brand film for Tanqueray No. Ten that educates bartenders in a bold and engaging way.

The process:

I led the creative on this project, covering everything from initial concepts and client presentations to script writing and art direction on shoot.

Where bold meets beauty. That's the big idea behind this film. The liquid and the cocktails it can create are things of beauty, but the typography and the way the brand story is punctuated is bold and impactful. By marrying these elements together with indulgent slow-motion close-ups and frenetic speed ramps, I was able to create something that gets bartenders at every level excited about Tanqueray No. Ten.