The brief

Create a direct mail piece to complement Deliveroo’s Food Freedom campaign.

The process

In 2018, I worked on a range of direct mail, email and B2B projects with Deliveroo. This two-sided flyer was one of my favourites. They had a proven formula for the layout and structure, so I focused on having fun with the copy, warming people up to the idea of ordering Deliveroo.

The result

A playful direct mail ad that was rolled out all over the UK.