Welcome to my portfolio – it covers everything from fast-growing startups to global brands
Here’s a quick snapshot of what I can do:
Brand positioning
Tone of voice guidelines
Creative strategy
Ad campaigns
CRO for websites and landing pages
Product pages and articles for SEO
Engaging email sequences
UX copy for digital products
Organic social
Filestage – Paid Social Ads
Won 100+ customers through paid awareness and retargeting campaigns.
Filestage – Survey and Report
Produced a thought leadership report that got covered in Forbes.
Filestage – Interactive Demo
Built an interactive demo that increased signup page clicks by 144%.
Filestage – Website CRO
Increased performance of key conversion pages by up to 400%.
Filestage – Tone of Voice
Created a brand personality and tone of voice for Filestage.
Filestage – Website Redesign
Elevated how Filestage looks, feels and sounds across the website.
Filestage – SEO Strategy
Drove 4x organic traffic growth by scaling content output.
Deliveroo – Direct Mail
Wrote a playful direct mail ad for Deliveroo’s Food Freedom campaign.
In The Buff – Branding
Named and branded the UK’s first protein ketchup.
Looking for my articles?
Farewill – TV Ad
Created a TV ad encouraging hundreds of people to write their will.
Farewill – Emails
Wrote an email sequence to promote a Farewill’s New Year sale.
Farewill – Web Copy
Wrote a guide explaining what to do when someone dies.
Farewill – SEO Articles
Ghost-wrote 40+ articles for SEO to help boost Farewill’s rankings on Google.
Farewill – Landing Page
Created a landing page variant that delivered a 600% ROAS improvement.
Farewill – Free Quote Tool
Built a quote tool for Farewill’s probate product that increased prospects by 50%.
Honda CBR650F – Campaign
Created a launch video, brochure, web copy and display ads for the new CBR650F.
Honda Adventure Roads – Campaign
Promoted Honda’s epic journey to the northern tip of Europe – Nordkapp, Norway.
Honda NSX – Coffee Table Book
Wrote a premium and exclusive brochure to be sent to 350 leads across Europe.
Looking for my articles?
Tanqueray No. 10 – Brand Film
Scripted and art directed a short film promoting Tanqueray No. 10 to mixologists.
Talisker – Father’s Day Ad
Created a press ad positioning Talisker as the perfect gift for adventurous dads.
Jack Daniel’s – Social Content
Created three months of social posts for Jack Daniel’s highly engaged audience.
Roe & Co Irish Whiskey – Social
Created and art directed cocktail videos for Diageo’s new Irish Whiskey.
Ketel One Vodka – Social
Wrote and art directed a series of posts aligning Ketel One with the brunch scene.
London Food Month – Social
Wrote and art directed dozens of posts for Diageo’s Reserve brands.
Charlie Wells – Product Story
Wrote the product story to launch Charlie Wells’ Triple Hopped IPA across London.