Filestage – Paid Social Ads
The brief
Write a series of ads for paid awareness and retargeting campaigns on LinkedIn.
The process
I was the lead creative on this project, writing and designing ads for three key campaigns: awareness, retargeting and account-based marketing (ABM).
This was an iterative process that included analysing ad data and investigating best practices to maximise performance. I love being able to see the impact of my work, so I find this crossover between data and creativity extremely rewarding.
The results
100+ customers sourced through paid social.
“Ethan is rare: a creative who also understands numbers. He will write killer copy, craft stunning visuals, then run CRO tests and make sure all works!”
— Radu Vladislav, Head of Growth Marketing at Filestage