The challenge: How do you create an information pack befitting of an epic, one-in-a-lifetime adventure from Oslo to Nordkapp?

Earlier this year, Honda took 40 riders on an epic Africa Twin adventure from Oslo to Nordkapp – the most northerly point in Europe. Before the event, they asked us to create an information booklet for the riders so that they knew what to expect, but this seemed far too pedestrian for such an exciting journey. Instead, I worked with a digital designer to create a beautifully-presented coffee table book entitled ‘Adventure Roads’, taking people on a visual journey through winding roads and stunning mountain vistas. This was peppered with details about the bike and its rich heritage, highlighting the magnitude of the adventure whilst showing that the Africa Twin was the perfect bike to take you there. We also produced a press ad, encouraging people to follow the adventure online.