The brief

Create a brochure befitting of an epic, once-in-a-lifetime adventure from Oslo to Nordkapp.

The process

Back in 2017, Honda took 40 riders on an epic Africa Twin adventure from Oslo to Nordkapp—the most northerly point in Europe. Before the event, they tasked Southpaw agency with creating an information booklet to show riders what to expect, but this seemed far too pedestrian for such an exciting journey.

Instead, I worked with a digital designer to create a beautifully-presented coffee table book entitled Adventure Roads. It took people on a visual journey through winding roads and stunning mountain vistas. This was peppered with details about the bike and its rich heritage, highlighting the magnitude of the adventure while showing that the Africa Twin was the perfect bike to take you there. We also produced a press ad, encouraging people to follow the adventure online.

The result

A beautiful book that made even non-motorcyclists crave adventure.