The brief

Create a premium and exclusive brochure for the new Honda NSX.

The process

How do you get the attention of a prospect being sent dozens of car brochures a week? Simple. You don’t send them a brochure.

Instead, I worked with an art director to create a luxurious coffee table book that could tell the story of the NSX in a beautiful and tactile way. We combined stunning visuals with descriptive copy and inspirational quotes from Honda’s engineering team.

The result

A beautiful coffee table book that was sent to 350 leads across Europe.