The brief:

Write some engaging social posts for Jack Daniel’s Facebook channel.

The process:

When it comes to social media, repurposing assets is often a necessary evil. So when I was asked to write posting copy for Jack Daniel’s, I was determined to deliver something that added meaning, attitude and heart to the imagery.

By tapping into occasions from festival season to Father’s Day, I created 3 months of social content for fans to enjoy.

The results:

Each post got hundreds of likes on Facebook – with dozens of people taking the time to comment and share.