The brief:

Write and shoot a series of engaging social posts for Ketel One Vodka.

The process:

When kicking off this project, I had a good look around Ketel One’s social channels. And everything just felt a bit… flat.

The budget was tight, but I knew that, whatever I came up with, it had to be fun and exciting.

By playing around with attention-grabbing formats and introducing mouth-watering cocktails like the gingerbread espresso martini, I came up with a series of ideas. I then pitched them to the client and art directed everything on our one-day shoot. I even made a brief appearance as a hand model!

The results:

1. Tens of thousands of views on Ketel One’s social channels

2. Hundreds of likes, comments and shares