The challenge: Amplify Diageo’s presence at the Kensington Night Market and align the brand with London Food Month.

Street food has taken off in the UK over the last few years. From Mother Clucker to Smokestak, a night out in the capital is now almost certain to include a stop at a food truck, and Diageo want in on the action.

I was drafted in at short notice to generate concepts and art direct the shoot for a range of Diageo Reserve brands, including Ketel One, Bulleit, Tanqueray and Talisker. A lot of the ideas were pre-determined by the client and the event itself, so I didn’t have the freedom to really tell a story with the content. Instead, I found that the biggest creative opportunity was to experiment with formats in order to add a playful and surprising element to the content. 

As well as art directing the video below, which was sent around internally at Diageo to promote the event, I also edited and graded it to help the agency and client meet a tight deadline.